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By Marzia De Giuli
ROME, May 13 (Xinhua) -- The recent history of Serie A teams, once best among the European top flights, highlights the necessary introduction of a sports-business model to replace their traditional family management, a local expert told Xinhua in a recent interview.
MONEY FOR GLORY
When Italian clubs such as Inter Milan, Juventus and AC Milan conquered Europe over the past decades DeAngelo Hall Jersey , they were financed by notable families who "spared no expense to attract the world' s best players to play in their teams," said Enrico Flavio Giangreco, an author and marketing professor.
"The best teams of Serie A were in all respects family companies which were willing to invest a lot of financial resources without paying any attention to costs," he said.
He explained to Xinhua that Italian clubs used to have considerable incomes from the sale of television rights to big corporations which were broadcasting football matches.
But as much as between 70 and 80 percent of that turnover, Giangreco stressed, "was ending up in the pockets of players, whose remunerations expanded exponentially."
As a result, Italian clubs were able to win titles because they had the best players, who joined Serie A to seek plump pay.
Thanks to this system David Amerson Jersey , the Italian soccer was basking in approval and admiration brought about by their excellent results, said the author, whose latest book "Marketing and communication in sports" published last year analyses the relation between entertainment and business.
"Just think of AC Milan' s impressive results, or Juventus, who won the 1996 Champions League in addition to the other two appearances in the final over the past 20 years, and also Inter Milan -- the latest Italian team to win the Champions League in 2010," Giangreco said.
AN UNSUSTAINABLE MODEL
Inter' s victory, however, was "the last product of that kind of family management Dashon Goldson Jersey ," Giangreco stressed. What happened? The Italian model was "unbalanced" because, year after year, those clubs were continuing to win at the cost of increasingly poor balance sheets, he noted.
"Especially from mid-1990s onwards, despite their teams were achieving important results, owners had to write a check at the end of each year to cover losses," Giangreco said.
But the golden economic times are over and families have been forced to give up something, he pointed out.
In 2012, the expert noted Darrell Green Jersey , Italy' s Serie A registered a total loss of around 300 million euros (412 million U.S. dollars). In the same financial year, turnovers of Milan and Juventus (256.9 mi.
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