Subject: Forestry Industry Innovation Awards
Author: meishengchao
Posted on: 08/11/2015 02:36:56 AM
Although the price war will lead to adverse consequences triple, but many flooring companies are forced to participate in more such competition. With a small number of well-known companies may be able to influence the choice of its brands do not cut prices, but many SMEs in the face of product homogeneity, the only advantage is the price, not the price, these companies probably will not survive, and therefore can only frequent price wars, farther and farther promotional war, the channel war, advertising campaigns paved road of no return. Enterprise breaking: Looking for a way out in transition and Innovation plastic milk jugs into fencesToday all kinds of flooring companies face difficulties, in order to open up the situation, the way out can only find in business transformation and innovation. Nine positive building materials network that, in order from the homogenization of the environment stand out. Flooring companies that have discarded the extensive marketing ideas, to the fine line in transition, breaking the single old-fashioned traditional concept of development.
Because current consumer attitudes have been changed, the price is no longer the sole concern of consumers, fashion and taste, cultural connotation and technological content of products has become a standard measure of consumer. Flooring company can put these demands my consumer product innovation. In fact, on the floor of the market and now there have been some technological innovation and product differentiation innovation style featuring excellent brand. For example, in technological innovation developed world Friends of titanium crystal surface flooring, Power Dekor is to create a unique bamboo flooring; Yanjialong launched hit it off the lock on the splicing technology, Dell floor is simply to engage in seamless products. Innovation in style, with stylish and creative nature painted floor, living at home is a classic three-dimensional painting antique floor.
Today, in the product development of breakthrough technology and style of flooring companies has become homogeneous competition to get rid of the inevitable choice, the only way of innovative products, will find their way in the market.March 25, 2014, the second session of the China Forestry Industry Innovation Award (flooring industry) awards ceremony was held in Shanghai during the 16th China International Floor Materials and Pavement Technology Expo. China Forestry Industry Association Secretary-General Wang Man, the pinnacle of Chinese Forestry Industry Association Secretary-General, China Nationalcheapest wpc decking singapore Forest Products Industry Association consultant Zhang forest, China Forest Industry Association Flooring Committee governing Long, Chinese Academy of Forestry Research Institute of Wood Industry, Ye Kelin, Secretary-General of China National Forest Products Industry Association Flooring Committee Lu Bin, deputy secretary-general Tang Zhao group, Dong Yan and other leaders attended and awarded certificates and medals awarded projects R & D units.
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